INSIGHT
Problem: How to position Halo Top as your ice cream choice in the midst of
Solution: Guilt can become an incredibly heavy burden, but luckily Halo Top is all about being guilt free. This makes it the perfect treat for anyone trying to ease the weight of this world.
Tagline: 100% Guilt Free Ice Cream
AD: Sophie McNeill, CW: Samantha Firmin
OOH
