SPRING 2024
Problem: When consumers crave a sweet treat, they often choose traditional ice cream over lower-calorie alternatives, believing that indulgence means sacrificing health-conscious options. How do we change the perception that better-for-you ice cream can be just as satisfying as the real thing?
Solution: Guilt can become an incredibly heavy burden, but luckily Halo Top is all about being guilt free. This makes it the perfect treat for anyone trying to ease the weight of this world.
Tagline: 100% Guilt Free Ice Cream
AD: Sophie McNeill, CW: Samantha Firmin
OOH
