FALL 2023
Problem: O'Neill was the "first name in the water," built by surfers for surfers. Its technology, innovation, and authenticity set it apart from other wetsuit brands. How do we showcase this unique differentiation in the market?Solution: At the end of the day, surfing is life for Jack O'Neill and the surf community. Nothing should stand in the way of the perfect wave. O'Neill makes the "unsurfable" surfable. Cold water, extreme weather, tough waves, long days - none of it matters when you're wearing an O'Neill wetsuit.
Tagline: "Unsurfable"
AD/CW: Sophie McNeill/Jacqueline Barnett
OOH VERTICAL ADS
EXPERIENTIAL
Experiential: Flow Rider X O’Neill
Sometimes it’s a fine line between surfing and snowboarding. About 2 degrees. To make surfing accessible and put the durability and comfortability of O’Neill’s warmest wetsuits to the test, we will place surf simulators in cold environments where the ocean is not accessible to encourage year round surf. At the end of the day, surfing is a lifestyle not a hobby.
O’Neill wetsuits will be provided at the bottom of ski runs and resorts in Colorado, Switzerland, and beyond for surfers to show off their skills and showcase their commitment to the surf lifestyle to passerbyers.
