Sunsilk's ask was to "rebrand Sunsilk as a modern hair care brand that amplifies self-expression, in the countries of Brazil, India, and Thailand."
We decided to launch a critical transformation in Sunsilk’s history that pushes past the shower room. By targeting women aged 20-26, many of whom are young mothers, we’re empowering them to inspire their daughters and future generations of women to be bold, fearless, and unbreakable.
Tagline: "Wear Your Crown"
PACKAGING
ONLINE VIDEOS
SUNSILK CHILDREN'S BOOK
books will be donated to local libraries for all children to enjoy
CASE STUDY VIDEO
