SPRING 2023
Problem: In the world of adulthood, the iconic combo of peanut butter and jelly is often lost in memories of childhood lunches.Solution: The brands we all know and love, Smucker's and Jif, are both owned by the J.M. Smucker Company. This duo has stood the test of time, remaining a childhood staple in many households. PB&J is one of the most iconic duos out there, which got us thinking: how can we showcase that by pairing it with other legendary duos to prove they truly are the 'Original Iconic Duo'?
Tagline: "The Original Iconic Duo"
AD/CW: Sophie McNeill/Lauren Locher
